Agreed with the comments on the lack of a definition. I consider it similar to beauty - "the eye of the beholder."
What do you want to know about your current data and what does it tell you about the path your business or customers are headed down? Regardless of graphs, bubbles, tables, and charts, can you get the answer you need from what you see. I prefer tables, a colleague prefers graphs and the attention of all of us is captured with moving bubble charts. But when someone in the back of the room has a "hey what if.." question, we likely need to drill down to answer. That's where the business of intelligence comes in. Those creating reports need to know how to get to the answer and not exclude one section of data in doing so.
Having the flexible tool that allows your customers to do this brings new light to the ability of your software. As a company with embeddable reporting and business intelligence components, we've done the hard work in this niche so that you can focus on your products.
Windward also believes that embedding can save your a lot of time and hassle. We' got a white paper and case studies to prove it: http://go.windward.net/whitepaper1.html.
Best of luck to Wikipedia on the definition of BI!
Annette with Windward
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