When I was in the US Navy back in the mid-1960s, the commanding officer at my naval air base spoke to us a couple of days before Xmas. He said "There will be a Christmas party on Christmas Eve. You will all come, and you will have fun!"
I guess you can order people to be enthusiastic. You just can't reasonably expect anyone but the toadies and sycophants to actually take such orders seriously.
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