What's in it for me??
Lack of enthusiasm is because all the money is made by the Management and Shareholders! Does profit growth reflect on salaries and incentives of employees everytime? Hardly! No matter how much you slog, your earnings depend on that appraisal or review (that's very much politics driven) and not on profits. So who cares really? "There's not much in it" and naturally you can't expect any enthusiasm to flow out like some fresh desert spring. It's money that really motivates - SHOW US THE CASH, WE'LL SHOW YOU THE ENTHUSIASM!!
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