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Its interesting to see you mention #1 "Companies Promise.." because at no less then 2 previous employers, when I had mentioned something similiar (but instead of saying it in general I would mention specific companies) I was criticized for being "Negative". It didn't matter whether or not it was true only what the perception was. That too is a big issue with the bussiness world today. The focus is on perception and not actually quality of product/service.