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I also suspect that many mobile users are not fully aware of just how much information they share. Survey respondents may incorrectly think they are effectively guarding their privacy through certain choices they make, or they may even say they are guarding their privacy to make themselves feel better after realizing--through taking the survey--that they are over-sharing. Whenever an app offers an easy and convenient social sharing function, users tend to take advantage of it before going through a lengthy thought process of just what they are agreeing to. It is sort of a virtual/social peer pressure. Everyone else is doing it, and you are not cool or up to speed if you are not participating.