IMHO Windows is telling the majority of the older users to go away as those
users tend to want to stay with something that's very familiar to them. In that regards, you're right about pushing people to Linux, also in regards to users who use other technology not suited to the touchcentric systems like CAD users or people who create a lot of documents or writers.
However, having spent some years using Ubuntu, I was extremely happy yo switch to a variant that provided a GUI that was much more familiar, which is why I now use Zorin OS as it has GUIs to imitate Windows 2000, Windows XP, Windows 7, Windows Vista, and even a Mac OS so people can switch to Linux and still have a very familiar GUI.