"Looking down the list, its not a hugely exciting inventory of new hardware features."

Oh, really? Even after you outlined them in the post? Just because 4G LTE hasn't been fully adopted in the UK, doesn't mean it doesn't kick 3G's butt. Big upgrade there.

Sim card? That is something that iPhone's have needed since day one but since the core audience is already used to having no removable media in their iPhone's this is a huge plus of the iPhone 5.

Quad-core processor? FTW!

WIth these three upgrades alone, all signs point to this phone blowing the iPhone 4S out of the water...