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The point being made isn't that the iPhone is a disappointing or poorly selling device only that this next iPhone doesn't seem to have a 'big bang' feature that Apple can use to spruce up the ads and change the face of smartphones with (again).

All Apple really need to do is make the 4GS unit more powerful, change the aesthetics a little to differentiate it and BANG! Instant seller. Nobody here (least the author) is trying to say the sales have been disappointing of any iPhone or that this one will do really badly.

No need to hurl the insults.