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Yes, they can go to BB, Staple, et al, and see how it looks. They'll see a familiar Windows (pre-Metro, i.e., XP-like) or Mac-like desktop -- on phones & tablets. And they'll think it's great, because it will be totally like what they run at home already. Android is not like what they're familiar with, but Ubuntu *is*. Canonical is on to something big here...