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The what & why of Unity/Android -- and where the market is heading
I was rebutting bobc's point about familiarity -- which was all hypothetical to start. So, running with that, I made the counterpoint: bobc says that people run e.g., Mac at home, see an Mac-like iPhone/iPad at BB/Staples, and buy it because it looks familiar. Or, they run Win Metro at home, see a Metro Win phone/tablet, and buy it because it looks familiar. And he says that Android and/or Unity is not the same, so no one will want it...

Disagree! Granted, Android is NOT like what they run on their PC at home. Problem there & Apple sells lots of iPads; the market is unbalanced as a result. (Consumers need/want competition.)

Sea change is upon us! Because now Canonical has successfully married Ubuntu with Android (they DID it with Ubuntu 12.04, not "they could do it" or "they have it in development, maybe it will appear"; it's HERE, now).

If Joe Consumer runs Ubuntu (Unity) at home, then he could go to BB/Staples and see a Unity-like phone/tablet, and (per bobc), they will buy it because it looks familiar.

Now, all you need to do is mentally reverse the order of devices and read all of the above again:

If they buy a smart phone or tablet that has Android (which currently leads iPhones in sales, trails iPads in sales), and that mobile device also runs Ubuntu/Unity CONCURRENLY (this is what it does, BTW), then, per bobc, they would want to have Ubuntu & Unity on their PC at home -- because it's familiar.

Keep in mind: When they dock their phone/tablet at home in front of their keyboard/video(or TV)/mouse (KVM), they don't just see Unity & run Ubuntu apps. They can also see/run their Android apps, too. It's SEAMLESS INTEGRATED.

Hence my point: Mark Shuttleworth, being a flavor of genius (whether you like his products or not, he's still a genius; so is Steve Jobs [present tens intended; Steve "lives on" in every device that goes out Apple's door :^) ] ) realized early on that the future of computing was 'mobile' -- so when GNOME 2 was (going to be) deprecated, he began Unity for its replacement -- because he had a vision, a vision of this integration we have now.

Since everyone is now "mobile-oriented" (some industry wags tell us that we're now living in the "post-PC" world..), we will see mobile OSes driving the preferences of desktop OSes -- NOT the other way around, as bobc indicates.

Android has at least twice the market of iOS on iPhones (and the other way around for tablet OSes). Andoid *IS* Linux... So is Ubuntu. It's THE mobile OS, not Windows. (I *love* the delicious irony here!)

Canonical is busy at the present time engaging the phone makers & carriers to "get with the program" and add/support Ubuntu alongside Android on their mobile devices. (See http://www.ubuntu.com/android for a list of compelling reasons why the makers/carriers will profit madly if they sign up.)

As Ubuntu becomes ubiquitous with Android on mobile devices, people start to become your "90% of home users" who will be using Ubuntu Unity -- on their MOBILE devices, not their desktops...

...and so we finish: Then, being familiar (and happy ;^) with Ubuntu/Unity, they go to BB/Staples to buy a Desktop -- and they buy an Ubuntu/Unity PC to take home for their desktop.

Because, as bobc wisely points out, they're already familiar with its OS.

:^)

[Subtext for those who missed it: "I'm sorry, Microsoft, but you're post-PC, and you're becoming increasingly irrelevant. Gee, that's too bad..."]

Disclaimer: I've been using Ubuntu at home since early 2008, and I've converted everyone in my immediate family + some friends (including one with a business). I own a Galaxy S3, soon to have Ubuntu added...
Posted by Brainstorms
22nd Sep