There is so much hype because executives think the cloud is this magical, mystical realm where amazing things happen all by themselves. I blame the Microsoft commercials a couple years back for Windows 7 that were famous for the line "just go to the cloud." If leadership really understood what the cloud is, they would still be excited about the possibilities. However, they wouldn't be totally deluded like they are now that the cloud will solve everything and they can cut nearly all their staff, too!