I do agree that Apple will continually sell even beyond this release. I know a lot of people who got the 4S who want the iPhone 5, but their contracts aren't in the eligible cycle. I skipped every other iPhone, since I started with the original, then went to the 3GS and went to the 4S. But I don't really want the bigger size in a phone, so I am not really interested in the iPhone 5. For larger, I prefer tablets (I got the Nexus 7, Asus Transformer Pad Infinity and I have the new iPad).

I don't really get the "cool" factor, because a lot of the time that I am not at home, the tablets stay in my bag, and the iPhone is in my pocket. Sometimes I have to wait in line, and I get out my iPhone, but everyone else in line is on either an Android phone or the iPhone. I never got he iPhone because I thought it made me look cool. I have a couple of old iPods, and thought that the iPhone was the perfect combination of iPod, phone and browser in one device. Now the clear situation is that the iPod came out a long time ago. I ripped my music collection into iTunes with and spent a lot of time doing that, way before the iPhone came out. I also have a lot of TV programs and movies that I converted years ago, primarily for my Sony PSP. Then when iTunes carried TV shows, I buy some of those. I am too lazy go through that again for something like Amazon Cloud.

So for me relevance in terms of iTunes, not necessarily the device. But I do get the other side. We used BlackBerrys before, but when the iPhone 4S came out, we started taking the BlackBerrys away and gave the users a choice of either the iPhone 4S or the Samsung Galaxy S II (the S III was not out yet). Every single one of those users chose the iPhone 4S. Not even 1 chose the S II. Of the staff that did not have company phones, we have a better mixture, but the iPhone is still by far the most popular phone. Since most of our employees are Asian (i.e. not born in America) the iPhone could easily change into the language of their choice.