"Its almost an adapt or die moment for a lot of the IT profession, if you dont start being able to articulate and contextualise technologys value add to service delivery then why are you there?
Oh man, if only he would have used 'paradigm shift' I would have won the Buzzword bingo game in my IT dept.
Please. Users may know more about what a computer CAN do, but not how it does it.
"Contextualise" that to the mouth breathers in your office.