Col, a large part of the problem is that
a lot of the design concepts are coming out of the USA where most of the people currently have unlimited download Internet plans - that's why there's a big discussion going on over there about paying for downloads by the usage for the phone plans.
In short, the way computers and the Internet are used in the USA is often very different to how the rest of the world use them, and that leads to significant mismatches. One of which is the big US push for using the Cloud for you office and data storage services, that concept is not that bad when you have an unlimited data plan, but when you pay by the megabyte (like we do in Australia) it adds a huge expense to the project.
