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    <title><![CDATA[Discussion on What CIOs can learn from Apple&acirc;??s mapping gaffe ]]></title>
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    <item>
        <title><![CDATA[The customer is right...]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3742095]]></link>
        <description><![CDATA[but you're not the customer. Like all publicly traded companies, Apple's only true customers are their investors. Just like every other major corporation today, the customer is the stockholder, and the product is profits. Everything else is just part of the process of generating &quot;shareholder value.&quot;]]></description>
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        <dc:creator><![CDATA[spam filter]]></dc:creator>
        <pubDate>Mon, 21 Jan 2013 13:47:11 -0800</pubDate>
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    <item>
        <title><![CDATA[This commentor's grave mistake...]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3742094]]></link>
        <description><![CDATA[...is wildly oversimplifying a complex situation that involved development costs, data availability, and contractual obligations.]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3742094]]></guid>
        <dc:creator><![CDATA[spam filter]]></dc:creator>
        <pubDate>Mon, 21 Jan 2013 13:43:01 -0800</pubDate>
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    <item>
        <title><![CDATA[Astounding!]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3705109]]></link>
        <description><![CDATA[&quot;Where Apple may have made a grave mistake is regarding its customers are a resource to be exploited, rather than paying end-users.&quot;Your grave mistake is you don't know Apple and you don't know Google's history well.If you did, you'd have known Google's refusal to implement its turn-by-turn function in iOS as it exists in Android led directly to Apple needing to control its own mapping destiny and not leave it in the hands of a powerful competitive threat,Regarding taking care of its customers, Apple has and will take care of them. Maps is not as bad today as ballyhooed. I expect Maps to me much improved within a couple of months.(And as far as the 'exploited' goes, Apple's invited them to try competitive apps, even Google's; Doesn't seem like exploitation to me.)]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3705109]]></guid>
        <dc:creator><![CDATA[pk de cville]]></dc:creator>
        <pubDate>Thu, 04 Oct 2012 11:11:43 -0700</pubDate>
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    <item>
        <title><![CDATA[Only sheep buy iphones]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3705084]]></link>
        <description><![CDATA[People buy them because they think they are cool, how can anyone stand that itunes crap. Someone mentioned they would pay more for a macbook pro earlier, people only buy macs because they think its different and cool, but isn't, they want to make life hard for IT support, these things aren't user friendly and make you run through hoops to do the most basic of tasks]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3705084]]></guid>
        <dc:creator><![CDATA[Trentski]]></dc:creator>
        <pubDate>Thu, 04 Oct 2012 07:39:04 -0700</pubDate>
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    <item>
        <title><![CDATA[Not the first time]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704815]]></link>
        <description><![CDATA[Apple without Steve, it's not the first time, also not the first time to make big mistake.... to offer actual mean FORCE their customer to use a half-working product compare to a close to complete product, not only anger to spread but felt like you are buying or using a DOWNGRADED product instead of update. In a polite way to say, Update does not always mean up-to-date in Apple's believes.]]></description>
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        <dc:creator><![CDATA[dlovep@...]]></dc:creator>
        <pubDate>Wed, 03 Oct 2012 06:10:30 -0700</pubDate>
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    <item>
        <title><![CDATA[Apple Tax]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704759]]></link>
        <description><![CDATA[&quot;Who's really going to gripe too loudly over a Mapping app?&quot; Was probably the last comment made before replacing Google maps with a slightly inferior product.  And it's that last clause that's the crux of the whole thing, isn't it? An inferior product.  Part of consumer trust is the belief that a company will always replace products and software updates with superior products. If that contract gets broken, even in the most minute ways, it calls everything else into question. The fact that Tim Cook would appear not to understand that throws Apple's future releases into question.  A Macbook Pro costs three times what I'd pay for a comparable PC, but it's a premium I gladly pay given that I trust Apple products and service guarantees to be exceptional in every way. But the slightest doubt would quickly cause me--has caused me--to re-assess my Apple fetish.  All because of the philosophical implications of the Map switcheroo.]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704759]]></guid>
        <dc:creator><![CDATA[ptaegel]]></dc:creator>
        <pubDate>Wed, 03 Oct 2012 00:46:40 -0700</pubDate>
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    <item>
        <title><![CDATA[But who is the customer?]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704747]]></link>
        <description><![CDATA[I think the article also raises the question of who, exactly, the customer is.  I think this is an important consideration, since you cannot please all of the people all the time.]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704747]]></guid>
        <dc:creator><![CDATA[DAS01]]></dc:creator>
        <pubDate>Wed, 03 Oct 2012 00:36:48 -0700</pubDate>
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    <item>
        <title><![CDATA[should be CTOs not CIOs]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704584]]></link>
        <description><![CDATA[ EOM.]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704584]]></guid>
        <dc:creator><![CDATA[viveka]]></dc:creator>
        <pubDate>Tue, 02 Oct 2012 08:15:11 -0700</pubDate>
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    <item>
        <title><![CDATA[Most CEOs Wish They Had Apple's Gullible Userbase]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704544]]></link>
        <description><![CDATA[Who are we kidding?!  Most of the people who own iPhones can barely use a smartphone.  Where else are they going to go?  So what, the maps don't work.]]></description>
        <guid><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704544]]></guid>
        <dc:creator><![CDATA[fhrivers]]></dc:creator>
        <pubDate>Tue, 02 Oct 2012 06:41:35 -0700</pubDate>
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    <item>
        <title><![CDATA[The customer IS always right]]></title>
        <link><![CDATA[http://www.techrepublic.com/forum/discussions/102-395130-3704410]]></link>
        <description><![CDATA[Apple and all its brethren would do well to remember this simple fact.  Even when we're wrong, customers are always right.  If not, we'll take our trade somewhere else.In this case, Apple itself has legitimized the competition -- Android (running on Samsung hardware in particular) -- by tacitly admitting that they would rather compete in the courts than in the marketplace.  A lot of very frustrated Apple customers are seriously checking out our friends across the aisle and liking what we see.  Even if we're not jumping ship this week, we're holding off on &quot;upgrading&quot; to iOS 6 and waiting to see how long it takes Apple to get it right.  Combined with the iOS-ification of Mountain Lion and increasingly restrictive I/O options on their laptops, Apple is looking more and more like &quot;the Man&quot; and less and less like the scrappy little upstart that offered us freedom from tyranny.]]></description>
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        <dc:creator><![CDATA[Vinster1]]></dc:creator>
        <pubDate>Mon, 01 Oct 2012 13:19:55 -0700</pubDate>
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