The myth is people want to learn linux
I just want my desktop to work with as little of my time and effort as possible. Time spent learning how to edit the xconfig file to get my tv-out to work is time that I could spend working or learning something else. And as the OS changes, whatever I've learned becomes obsolete.
Of course windows has it's idiosyncrasies as well. Although, it seems to me the solutions are usually simpler and implemented faster. But the main reason I'm going to stay with windows is I have to work on windows and I'm not interested in investing time in both.