it's on the device, I may as well use it.

Another large part of this is the fact the broadband and mobile wireless capability is being expanded into areas it wasn't in before. I know many people who have had broadband available haven't taken it up until recently for two reasons:

1. Broadband charges had been relatively high until about 18 months or so ago, especially outside the state capital cities;

2. good dial-up was sufficient for most Internet pages until they all started becoming homes for script kiddies who take a 10kb html page and make it a 10 MB page of script - the heavily script and multi-media bloated pages take forever to download on dial-up, and thus people shift to broadband to be able to do anything on the Internet.