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don't think you can win, just point out how all that cloud stuff is supposed to be platform independent and that they can save a hell of a lot more by not buying Windows at all but putting Linux on to run the browsers and thus extend the life of their current hardware by many years. Go with Zorin OS with the Win 7 or Win XP desktop GUI, and it should be an easy sale.

I've found the best argument being the prison sentence they face for violating various federal and state laws about the management of privacy related data.