Discussion on:

Apple allows app developers to resume tracking with iOS 6

It just seems like we will be caught in this trap of business wants to suck everything of value from the herd ur, um, it's customers and the customers seem to want reasonable privacy when using devices or services. I believe this will go on until Congress makes the Privacy Act of 2013 or whatever. Then business will complain it has too many regulations to follow. If only people, because that's who is doing this would just be reasonable in the first place.

Is the perceived value of ads, whether targeted or not. How many buy something that's advertised in an app they are using?

Exactly what I have been saying. The whole business model is based on a false premise and will eventually collapse.

The website owners and hosts that insist I am stealing by using adblock are actually stealing from their ad clients because no one is buying this crap!

They are spending tons of money on this type of advertising year after year. If it wasn't effective, one would think they'd stop.

Common sense agrees with you, but I don't know anyone who buys anything because of the crappy ads on the cell phones or even the slightly less crappy ads in web pages.

Seriously, who is buying misspelled Viagra and Cealis from web ads? Who sees that picture of the rotten teeth and clicks the link for tooth whitener? Even if there are legitimate products and services out there, they would be lost in the spam. (The company you keep...) I am an honest guy that fixes computers. If I had an ad for my services right next to an ad for V1agra, would you want to take a chance on me? I wouldn't!

I think anyone using this form of advertising is wasting their money.

dump my IPhone a get the closed thing to a "brick" as I can. No data, GPS, web, etc.. Just a phone. They can track me from tower to tower like a monkey swingin' in the trees. Heck I'd steampunk it with a rotory dial if I could. LOL

They track every mobile device (smart or not) and for whatever reason retain the information.

Recently here we had a Vintage Airplane disappear in some really nasty country and the only way they found it was to track the Mobile Phone that one of the passengers had. Took 4 days and everyone was dead as the plane was involved in a High Impact meeting with a hill so at the very least it was quick and most likely they never knew what they hit.

The EPerb in the plane was destroyed on Impact but at least 1 mobile was still working so they found the wreck by closing in on the phone. Didn't matter that they flew over the crash site several times they simply didn't see the wreckage through the trees.

Col

All this new technology has great uses. It's the other ones that are scary.

It took them 4 days to locate the downed plane by accessing the Mobile Phone so if that's the best that can be managed it's hardly worth the time and effort involved to use that tracking ability. They where relying on the Phone Polling the nearest Cell Tower to locate it, well I would imagine several Cell Towers and then triangulating it's location.

It's not the fastest way to locate something.

Col

I was thinking that it was fortunate that the phone was on and not in "airplane mode" or shut off.

Advertisement makes a lot of money. Whether mobile user likes it or not the benefit is to the tracker.

I agree with you, but fail to see how. I'm hoping you can explain. I have yet to run into anyone that has bought anything from an ad displayed in an app.

What advertisers really want is exposure not individual downloads or purchase. They think it generates revenue on the long term.

It's a Perceived Benefit which is continuing to be pushed in the hope of revenue down the track when the Technology Grows Up.

Like the Yellow Pages if you are in first you have the Best Placement and these Adds are cheap to insert and are used by those who want the exposure but don't necessarily expect big returns on advertizing.

Or if you like the belief that Facebook is Big so it must be valuable. The Market went crazy over that release and since that time how much money has been lost by those who had to be early owners?

If you do not have a solid income stream the business isn't worth anything no matter how many members you actually have and the same applies to Apps and App Adds. You might get millions of people forced to look at them but very few actually buy. As mentioned above I don't know anyone who has parted with their money but maybe that's just because I associate with the wrong crowd.

Col

I work with William Francis, fellow TR writer and app developer, he mentioned that he gets paid by the click on an add. I wonder if they are just using that as their marker.