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"Jumping aboard an entirely new platform" sounds possible. "Jumping aboard the third entirely new platform" sounds less possible, as well as "Jumping aboard an entirely new closed platform".
One of the big aspects being pushed in the media about Win 8 and Surface is that Surface can 'just' link up with a PC to give you a totally synced operations - except the media and MS sales people are not making clear the difference between the Surface RT and the Surface Pro in this area as the RT can't do that. Thus many people will end up going back and complaining about how their Surface won't do it because the advertising wasn't clear enough on this distinctions.

Then some people will not like the Win 8 OS for their PC so they'll stay with Win 7 or Win XP and the indicators so far are Surface Pro doesn't like talking to anything that doesn't have Win 8 on it. Thus another group of consumers will be upset when the advantage the advertising told them about doesn't happen.

You have to remember your average consumer is NOT tech savvy enough to understand all this, and the majority of the sales staff selling the gear aren't either.

A third group will be people who want a new computer and don't like the Win 8 OS look as they want what they're familiar with when replacing their old Win 98, Win 2000, or Win XP computer at home. When they get upset enough with the Win 8 OS they won't want ANYTHING in the house with Win 8 on it.

Sure, I don't expect these groups to be that huge, but they will be vocal about their dislike and you have to wonder how well that will go over with the overall sales situation of the systems.
2 Votes
+ -
You're entirely correct - and I expect I'll get a few 'minus' checks for agreeing with you!

But part of this, too, is apparently Microsoft's intention that we not only purchase a Surface, but a new desktop and phone to go with it. Only then can we fully synch as Microsoft dreams we will.
The MS website says they start at US$499.00 yet when you check further you find that's the BARE tablet in the 32 GB variety. A soft keyboard for it is another US$100.00 or the harder keyboard is another US$129.00, and the 64 GB version is another US$100.00 - so a 64 GB Surface RT with soft keyboard is US$699.00 - and the Pro is said to be a few hundred dollars more when it's released. So that should come out around thousand dollar mark by the time you get a keyboard etc with it.

And you don't get the proper connectivity unless you have the Surface Pro.

Now the phones and desktop, need a touch screen for the desktop to get the most out of Win 8, so you'd be up to about two or three grand for a good desktop, a few hundred for the phone. Probably need to spend around four grand US to get all that connectivity using Win 8. Then you'll probably have to replace everything again in 5 years time for the new versions.

gave you an up vote to counter the turkey who down vote anything Win 8 negative
I guess the greatest Surface problem is to convince customers that it is not a piece of junk. Since it is good from both the hardware and OS points of view, that might be easy, but unfortunately the market is trained to go for "experience" instead of hardware and OS, and Android or iOS can do everything Surface can do, only better. Thus, Microsoft has a problem and it is too late to do anything about it - they are making wrong machines (RT instead of Pro) and are installing wrong apps (desktop Office is a confession that the used-to-be-Metro interface is so hard to use that thousands of Microsoft programmers cannot release anything meaningful in a year or so).

Thus, two actions would be beneficial.

First, say goodbye to the idea of a closed (or, at least, tightly closed) ecosystem and use all the media weight to retrain customers educating them to look what they are buying. Android will benefit from that too, but Windows RT is better than Android, so no problem with that.

Second, announce Visual Studio Express RT and Office RT. If it is possible to develop for RT on RT, then RT cannot be junk, right?
the Surface is a purely consumer only device and not designed for enterprise or productivity use at all, neither is Win 8. The big problem is MS are also trying to push this OS and device into the enterprise for use as that's their traditional base, but it's meant for retail consumers only.

One big problem between Win 8 and Android will be the fact that like all versions of Windows since Win 95, Microsoft are NOT making it fully compatible with all the industry standards while the Androids are being made that way, so there will continue to be the problem with interaction with peripheral hardware.
The full Windows 8 version of this tablet will succeed, enterprise integration is the key. Features such as the ability to run applications that are Internet Explorer (a large number at many corporations) dependent will be a huge factor for adoption. Applying group policies and preferences to these devices, printing to windows print servers, full MS Office capability including Outlook, and access to file shares are some of the features that will convince executives and average corporate users that this is the device to have.

The integration of IOS devices into the enterprise is challenging for most of the features listed. Apple has a fine consumer device that works great, but is challenged to fit into the corporate environment securely without large expenditures on mobile device management software.
enterprise operating system but meant only for consumer operations and was not designed to allow for the entering and collection of data input. In one of the other threads a developer mentions the official MS response on data input for an app at an application development conference MS sponsored.
Hmm, Windows 8 will do everything Windows 7 will. Is Windows 7 not Enterprise ready? Now Windows 8 RT is most certainly not and enterprise OS, but it is not meant to be.
Kinda cool. Would be a great alternate desktop for the new Jellybean Nexus tablets...
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