as a consumer, but in the context of software etc the word consumer has a special meaning that refers to products that are not used for, and usually can not be used for, productivity or common work activities. Document preparation, as in the typing and formatting of them is seen as a work activity while checking email is seen as a consumer activity. Nothing in the IT industry is every the same as the general usage definition.

Windows 8 is designed for browsing, email checking, and playing little games like pinball.

I agree with your points about having options and including some of the things that the younger people like - I object to the fact that what Microsoft is doing is removing the options the older options that people like and reducing the choices available. It's the lack of choice and forced changes that are objectionable. The fact those forced changes means the type of work I do day in day out will take more time and a lot more actions by me to do them is more than enough reason to NOT go near Win 8 as it reduces my productivity, and since what i do is what the majority of office workers and common computers uses do on a computer as part of their daily work means it's not an enterprise OS. But the fact it's optimised for browsing, emails, and consumer app use means it's a consumer product as per the definition above.