At 31% in the survey the following question is asked:
Which of the following best describes the current deployment of your data analytics / big data capabilities, and how will that change one year from now (end of 2013)?
The form requires that for each subject an option is selected. The questions however will contradict each other if you do select for each subject an option. (Secondly the form wont allow you to select more than one option)
q1: We have neither an analytics nor big data capability in place. (Which is not the case as we have)
q2 - 4: We have analytics in place.
Based on this I can only conclude that the survey is flawed and will likely produce an outcome that the creators of the survey already have anticipated.
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