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I think it was a well done product placement.....they were definitely told to stretch out the moment and make sure it was obvious! But hey, why not! My daughter came running to me yesterday with the Surface as her number 1 on her Xmas list telling me it would be perfect for College so she doesn't have to lug her brand new 17" laptop to class!! I can lock my laptop to my desk in my room and just carry the Microsoft thingy (she didn't know it was called Surface) to class with me. It has a cool keyboard that clicks on and off..... I said "you don't want an Ipad?" she said "no because it doesn't have flash and besides the microsoft one will connect to my laptop." I have an Ipad 3-- she still wants "the microsoft one". Flash is King among teens !!