I don't mind the "stretch" for product placement, as long as we all know what is and what is not fantasy. Served on a jury a while back where other jurors were seriously wondering why the prosecutor didn't have any "DNA Evidence" to show. They believed that crime scene investigators should have been able to process and then find the person within hours. Trying to tell them that overnight DNA is just fantasy was an exercise in futility.

I suppose we (IT) will now have to be able to tell our customers that the tech that is in their hands is not the "fantasy" version they see on TV.