Data costs are not unique to the iPhone 5. All smartphones will incur those costs. Likewise for chargers, cables, and the like. It's true that the costs must be budgeted, but the headline makes it sound like only the iPhone 5 is going to have those costs, which is misleading, at the very least. The same list of costs has been a part of the "cost of doing business" since mobiles have been part of the business landscape.