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I don't know whether the phrase "Jack of all trades" translates well in the US but, here in the UK, we are burdened with IT firms that claim to be able to do everything ....and so they regularly disappoint and give us all a bad name. Sometimes we should all turn work down (or, better still, recommend a good specialist) so that we can maintain our reputation. Making sure that I do what I'm good at means that all of my new work comes from referrals from happy clients - I don't spend a dollar on advertising.