How's that for a title?
I grew up in the world of big data and frankly find the current focus absolutely hilarious. (What people now call big data, we used to call the week's batch of transactions). Unfortunately, IT people in general love to jump on the latest hype-laden fad.Typically, forgetting that other people might just have previously experienced that brand-new super-fantastic solution-to-all-your-problems under a different name. Then the media blows the whole thing out of proportion. (BTW -- many marketing trainers recommend reviewing old "technology", updating and renaming it and then releasing it as BRAND NEW! So the phenomena is neither unique to IT nor unknown).
As consultants we have a responsibility to throw the cold light of day on any silver bullet idea. Unfortunately, getting our clients to listen is an entirely different story.
Glen Ford, PMP
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