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'data analytics' in a way different to the traditional one. For as far back as people have kept records people have looked at the data and analysed it to look for trends of other advantages from understanding what's going on. This is a basic behind a lot of the financial and accounting needs forecasting done on a daily basis by accountants for many decades or more. In the logistics field this is essential daily work to ensure you have sufficient materials and spares to get the work done, same applies in manufacturing and sales. Just how do you see this being different, or being done different in the future as applied to IT?