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Because they think they know the future for tablets
So, you can set it up to look like a Win 7 or Xp if you want. You can use touch if you want. You can run it on tablets if you want. You can add a third party Start Button, if you have to have it. You can boot directly to the Desktop (I am told). So why complain if you can do whatever you want with it and it is faster and more responsive and who knows what other improvements will become evident or updated in it. Oh, and they will sell it to you for $40 as an upgrade.