Is actually something that people are catching onto and I'm now getting positive feedback from users on.

That is the problem with business innovation. People *hate* change, but change is necessary. If your org doesn't embrace change and your competitor does, and that increases their efficiency... suddenly you find yourself falling behind and you're not sure why. It turns out, they're closing more orders quicker because a little change like the Ribbon was embraced and that shaved 15% off the time to complete a process.