Personally I just see things like this as More Of The Same and is part of the reason why I don't play in areas like this.
The same with using Plastic to pay for things when you do the Banks who issue the Plastic get a full list of everything you have just paid for and use these lists as they see fit. The E Book sellers are just doing more of the same and as far as I can see no one cares that they have willingly given their Privacy Away.
Last week we had an interesting thing happen here the Feds arrested people in a different country for Credit Card Fraud where the people concerned broke into Sellers systems stole the Credit Card Details of about .5 of a Million People where they used their Plastic to pay for things like Petrol Groceries and so on and then using somewhere around 30,000 of these Credit Cards promptly ran up 30 Million $ of bills on those cards. Worked out that each Hacked Credit Card was good for about a Million $ in fraudulent sales.
There where many people complaining that they had been hit but as the Banks covered the Loss for the Individual and passed the losses back to the sellers they really didn't care overly much.
What I did find interesting was the banks boasting how their system had not been compromised it was the sellers systems which did introduce a new area into the use of Plastic where the users need to understand how vulnerable that they actually are. Though personally I see this just as the beginning where the end crime will be Identity Theft on a Grand Scale that will not so easily be cured or prevented.
So I still use Cash for every purchase and upset the sellers who have to accept it and don't get to pass on the data to anyone else.
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