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use of company assets for non-company activities as they aren't allowed to put in policies to allow the safe use of such equipment.

Today many companies allow staff access to the Internet and other stuff as an amenity to staff. well, this ruling really says that companies are not allowed to set rules about how staff use social media while at work. So the answer is to deny the access to such services at work. limit the use of the Internet to only those staff who have a need to use it for work activities, and then block sites that don't relate to work activities. If people can't get to the social media sites with work equipment there's little chance they will make any adverse comments during working hours. Thus no need for a policy.