It's not about the technology. I've got nothing against a company that makes high-end devices, even if they don't always engineer them the way that I would want. I think that the reason most Apple haters are the way we are is because of the company's marketing engine (and Steve Jobs, if you want to separate him from the marketing role he played). This is a company that has pretended for years and years that they're doing things that no other company has done and that people who use their products will enjoy benefits that they can't get from any other devices. And yes, I know that that's the core of marketing but still, Apple has not only taken that approach, but they've done it in a way that insults the intelligence and character of people who know better.