Replace "tech" with "rat".

Even technology media outlets are still pooh-poohing Microsoft's stumbling around with Win8 and Windows Phone... (I'd say "tech media" except "tech" manages to refer to both the electronic garbage people enjoy being exploited by, and as the technicians that fix their gadgets - at least for now, our increasingly wasteful and disposable society (filled with disposable people, of which some are wasteful) can only devalue people and everything else for only a sufficient period of time.