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I use to work for said big name security provider for over 5 years, doing everything from home, small business, and corporate, both as an installer and sales. Now I am in IT security, and it seems that only large companies worry about physical security, and I am not sure why. People lock their house, but not their server rooms. Plus, think of having records for law suits, since our world has become that. One $1000 system can alleviate so much headache! I think that if people thought of secuirty systems like system logs, as in "we have it so when, not if something happens, we can find out why", then they will see the true value of these. And to top it off, phyiscal security is part of the CISSP certification.