Having actually watched an interview with Stallman...
... a very articulate guy with incredibly compelling views on computing today... ...I truly feel he's the much-forgotten hero of this movement, that is, if freedom computing is important to you (not going to say the word 'free' anymore: too ambiguous - it's either zero-price or freedom).
We don't see Linux when we load whatever distro: we see GNU. And yet, GNU is never mentioned. Which is sad. Sort-of.
Personally, I see no issues with being tracked by big corporations who want to know my interests so they can market to me more effectively *IF* that's all they're really after, but I suspect that's not their entire agenda.
To be honest, though, I'm rather elated by the fact that GNULinux has an *ostensible* 1% or so of the market-share in the minds of these corporations and people in general only because in obscurity lies a bit of security, not from virus-writers and such but those who do have a vested interest in the public's activities will dismiss my activities as statistically insignificant - me and the rest of the millions of unreported/unreportable/undetectable GNULinux users - and I fly under the radar.
For now.
And developers are still creating awesome software for Linux so clearly they don't pay much attention to the 1% market-share nonsense... it's not a factor to them.