This site is populated with some of the most technically oriented minds in the field. Some of them are intelligent in other fields such as common courtesy. Some of us have been programming and creating source code before you were born. Even a handful of us, myself included worked in building with massive machines with huge magnetic tapes running binary.
So be careful who you call new and non experienced, we have more right to challenge technology and it's rapid changes more than anyone. Face it, we are just airing things out. In 2 years or less we will be beta testing Windows 9, and in 4 years be complaining about it just as passionately and there will be those who will step up and say how fantastic and innovative it is. Really? So, who was all that exited with Windows Vista? I am only using Vista as an example because it was recent but there have been other releases that were not so fun.
I am no longer technically employed, nor am I professionally designing software, I am retired. I prefer to talk in less technical terms for the benefit of those who are laymen. I get opportunities to beta test equipment and software for various companies, for which I volunteer, under the condition that I give my report back to them from a consumers point of view and not a technical point of view.
After all, if it was all about selling only to technically advanced people who wish to brag about the size of their toys which are ironically getting smaller, then all of these manufactures would starve to death. If it's not consumer/user friendly, it should not be a marketable item.