Many organizations that we work with struggle with this concept, so it's interesting that we just posted a blog on this very topic. http://emcien.com/what-question-should-i-ask-the-case-against-search-for-big-data-analytics/
When we talk "Big Data," the potential queries/questions are infinite, so how do you even know where to begin? For many organizations, that is the biggest challenge when it comes to Big Data Analytics.
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