This is an interesting article that provides a good summary of the many concerns companies have in determining whether to move to a cloud CRM system or not. Small and medium-sized enterprises, however, have their own set of concerns when it comes to choosing whether to go with a cloud CRM solution or to stay with the on-premise model.

A simple cost-benefit analysis is always the first place to start when determining whether an on-premise or cloud solution is best for a company. Plus, for most SMEs, the scale and structure of the solution required must also be considered and the views of the teams who will use the system must be assessed. Talking to key users both individuals and departments is a vital step to understanding what the key concerns are among the people who will actually be employing the CRM solution. Companies can then use this information when talking to CRM providers to see whether these concerns can be addressed. For most SMEs, this very direct process helps in working out whether a cloud CRM solution is right for them.

Some of the key concerns that might be raised by SME users are highlighted in new research that is soon to be released by Maximizer Software. While reducing the up-front cost of implementing a CRM system is a key benefit that most firms considering a move to a cloud solution are looking for, others need to be reviewed, including: the ability to scale up or down, regular upgrades to ensure security, and accessibility across all departments and sites. By choosing a technologically advanced provider, the major concerns of data security, service interruptions, slow performance and poor service can be overcome.

-Matthew Ranger, Head of Sales, EMEA, Maximizer Software