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Getting onboard at least one big-name carrier or OEM producer is what is needed for this platform to take off.
And it might happen: carriers do not like to depend too much on Google or Apple - see the other initiatives: Firefox OS, Tizen, etc. What I am afraid of is that we will have again a fragmentation of the mobile environment similar to the age of Windows Mobile, Symbian, Maemo, WebOS, Blackberry, Android, iOS ...