...consumer conditioning for higher prices for perceived convenience. We're all taught that our time is valuable. I think a lot of us OVER-value our time. We spend tons more money for these toys and then, in the end, we're out a whole lot more money.

Another K-Cup analogy is that I've tasted the results of these products, from the Keurig to the Tossimo to the Nespresso, and others. Coffee and hot chocolate, stand-alones and lattes... For some reason, they all taste the same to me, and are watery, to boot! Comparing that with home-brew, and especially a premium 'bought' cup at a chain, is no comparison at all... How long will it take for people to realize that, I wonder?