Perspective is needed here...
I agree that the tablet market isn't a "war" and there is room in the market for both consumption devices and creation devices. Where Microsoft has already succeeded is bringing a content creation tablet to market.
Windows 8 isn't counter-intuitive, its just different. It presents all your relevant data - emails, texts, IM's, news, weather, sports, etc - right to the home screen so you don't have ot go to the web or open an app to see what's what. That in itself is a welcome alternative to my Android device.
Win RT has its place but its silly to compare it to iOS or Android when its only been out for three months. It too is a consumption device and I dare say the Start screen makes it more handy than any other tablet out there for that very reason.
There is nothing like a tablet running Win 8 Pro for anyone who needs to be mobile. For sales, teaching professionals, mobile service people, doctors, trial lawyers, students and creative types its a fantastic tool.
Tablets running Win 8 Pro are where all the action will be. While running Office is a big advantage, so is being able to run Photoshop and Illustrator. Microsoft is right, The Surface Pro and other Windows 8 Pro tablets aren't a threat to the iPad or Android market, its a threat to the laptop space. In that regard, I think it will be a huge win.
One more discussion point: the first to market usually enjoys a heyday, but rarely ends up being the dominant player a few years later. The iPad came out a mere two and a half years ago, so you do the math.
