I have used IFTTT, still use it for storing starred Google Reader items to Evernote. If you want more flexibility, Google Apps scripts are a better alternative.

For example, to send a Gmail message to Evernote, with a IFTTT you can only send it to one notebook, and the message loses all formatting. Using a Google Apps script, you can send it to any notebook, and it keeps all formatting, and attachments.
http://www.harryonline.net/evernote/send-google-mail-to-evernote/226

There are many good examples of Google Apps Scripts, so you don't need to do the programming yourself. So finding or creating a script is a good alternative if you need more power or flexibility than IFTTT or Zapier can offer.