But the problem is...
9 out of 10 SUV buyers really prefer the "crossover" because they don't drive down bumpy log-filled roads or tow 8500 pound trailers or do other extreme jobs with their SUV 99 times out of 100 they're in it.
So the Crossover is relevant - the SUV becomes a specialty use niche vehicle.
You've kind of inadvertently just made a case against the odds of Blackberry really catching enough of the market to be a viable contender. Most users, including professionals in enterprise environments, have a heavy-duty truck... their desktop or corporate PC. Their peripheral device is a light-duty multi-purpose vehicle. A crossover. Which explains the popularity of Android, maybe.