I am not promoting the device...but it is a solid product...The point behind the Latitude 10 is, most people are not aware of the potential of this ecosystem W8, WP8 , and W8 (RT)....I read article after article about how some are just down right dishonest and prejudice against Microsoft. They seem to disparage them by saying how W8 killed my machine, or the ever so popular lack of apps, or W8 is useless for PC users ....etc...etc. Here are my thoughts on where Microsoft is going with this ecosystem and it wasn't a half hearted effort to gain market share in the Mobile world...I actually think the PC side is an attempt to tie all things W8 together. meaning You own a WP8 , then what device would you buy if you were read for a PC upgrade...You as a consumer are already familiar with the Metro UI... and by logic would purchase W8 PRO PC... use the same analogy with a Surface Tablet W8 (RT) or if you have a W8 Pro PC .... I think Microsoft learned the hard way with Windows Phone 6 and 6.5..(terrible OS) and with WP7 (7.5).....They realize the only way to overcome their lack of clout in the mobile world was to push the EU both business and residential into having no choice. Meaning: you have a 3 tiered ecosystem which is spread out over a broad spectrum appealing to those who already own 1 type of device. Microsoft knowing when you purchase a new PC you will be offered/pushed into the newest and latest OS.....reaching people who may not be to familiar with WP8, or W8 (RT). Over time you as the consumer will eventually use it because gradually al other OS's will be phased out. Microsoft basically burned their bridges and went all in, and I think others have gotten a rude awakening...realizing Microsoft is not pulling any punches and have a major advantage which is most businesses and residential run some sort of Microsoft based system......In my opinion it is inevitable Microsoft will gain in all three, Tablet, Phone and PC...Who else has the ability to reach so many EU's ...no one....Plus take into account Mtro UI is substantially different from IOS and Android.....they had their chance but decided to stay with what they were comfortable with "STATIC UI.......