I find the tech writer is now a salesman pushing the next money maker for their bosses boss. Cloud has good points but is not for everyone and for small to medium IT shops it is not always a given to be more cost effective or better for the business. But shame on you if you do not agree. An IT deparment that is creative and willing to put some effort into building a solid long term business driven strategy so most decisions move towards that target are more effecive in building business opportunities. After all, making money is most businesses primary goal.