Generally good ideas, but I disagree with your use of the ALT image property. The purpose of ALT is to describe an image to people who can't see it. (This is different from TITLE, whose purpose is to provide additional information for people who CAN see it. ALT text and TITLE text should never be the same.) That includes the visually impaired and those whose browsers don't display it - perhaps because they've been set to download images only on request. Any use of ALT text for SEO has to be secondary to this fundamental purpose. This example should be . That should be as good for SEO, and it's a lot better for what the purpose of ALT text is in the first place.