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I always recommend to clients that as a 1st commandment, they implement MDM (not just ActiveSync mind you) - to ensure separation of professional and personal 'personas'. This has legal/compliance ramifications too, of course (to points made in other comments). This isn't about Microsoft or Google or Amazon - it's about IT policy governance. You want BYOD, you need MDM 2.0. I'm not advocating a specific solution, just the concept as a 'must-do'.