You got it! "Bait and Switch" is really what "freedom to Innovate" means.

Microsoft started with a lie, and will eventually fail. They have done good things, and bad things to the industry. I often wonder what "might have been" had "fan boys" not infiltrated IT in the 90's and derailed the computer industry. Most of what Microsoft "innovated" since 2000, was in production by others in the early to mid 1990's. Sure they got computers to the masses, but at what cost?