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An emailed Powerpoint presentation? Ignored and/or deleted.

A step-by-step written tutorial? Also ignored.

A linked or attached file? Never clicked.

When our local school district converted from Groupwise to Outlook, they sat all district employees, from administrators to teachers to cafeteria and custodial staff down in front of computers and made them open, read, and create emails and attachments. This reduced the expected doubling of support calls to a 20-25% bump.